NOVELTY | the grey concept

Past H&M's Divided Grey collection was for guys only. This time women's pieces are part of the collection as well. 
The Grey Concept will launch in selected stores and online come November 1st. 
The leading girl of the new advertisement is Alice Dellal

Fabulous tees, maxi skirts paired with stylish hooded tops, leather jackets, maxi cardigans, 
cropped tops, asymmetric skirts, skinny jeans and comfy coats are only a few of the 
elements featured in the collection.
 All the pieces fuse together perfectly in a edgy and urban look. 

all images via H&M

Love in grey!


  1. adoro peças em cinzento, e tenho tão poucas! tenho de tentar aumentar o reportório, sem dúvida que algumas destas peças seriam perfeitas!

    GIVEAWAY – Fashion accessories at your choice!
    My Fashion Insider

    1. É como eu, e estas são mesmo cool!
      gonna check your giveaway ;)xx

  2. não sabiaaa! bem, estou desejosa de ver esta colecção nas lojas, preciso mesmo de acrescentar peças cinzentas ao meu armário!



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