CAMPAIGN | Saint Slimane









I've been admiring Hedi Slimane's work not only as the creative director of Saint Laurent, 
but also as photographer. 

I must say I loved the change of the french fashion house name when he took over the job. 
A controversial change for many, who thought that aint't Laurent without Yves.
 I see it like an evolution, and that just can be good right?!

After a grunge inspired Fall/Winter 13/14 collection, Hedi Slimane continues crazy
 influenced by music and filled the SS 2013 campaign with rockstars as Courtney Love, 
Marilyn Manson, Ariel Pink and Kim Gordon from Sonic Youth.

The Saint Laurent Music Project Campaign, photographed by Slimane himself
it's all about a mix of the parisian style and elegance with the 90's american grunge.





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