"I wanted to create a strong urban collection fused with the brand's signature symbols and shapes. It's been fascinating to search back through my archives to isolate the most iconic pieces, then rework them for H&M," explains Williamson of the collection, which will hit around 200 H&M stores worldwide on April 23.
Margareta van den Bosch, creative advisor at H&M says "I think people will really love this collection. I love the way Matthew mixed prints in the dresses, and the colour clocking of the tailoring. It's very elegant, but there are lots of things you can wear in a really relaxed way too."
And if you do miss out the first time round (this collection is bound to sell out fast), there's no need to worry - a second summer instalment of the collaboration (featuring more beachwear pieces) will be available from May 14 and, for the first time in H&M's designer collaboration history, will be on sale in all of its stores.I LOVE it!
No comments
Post a Comment