New year, new SS15 campaigns. And the past week was an epic one in the fashion industry. That's right, as we wave hello to a new year, we also welcome in the season's hottest new ad campaigns. My favs are definitely the amazing Joan Didion for Céline and the legendary 70s singer-songwriter Joni Mitchell. 

Continuing the movement to recruit cultural icons for luxury ad campaigns Saint Laurent has taken the lead announcing  Joni Mitchell as the latest star of their Music Project. The black and white images were shot by Saint Laurent's creative director  Hedi Slimane and more are set for release later this month. 

Probably the coolest campaign of all time, Céline has enlisted the 80 year old novelist and cutting edge style icon Joan Didion for their SS15 campaign. Shot by Juergen Teller, the campaign also features the french dancer Marie Agnes Gillot and model Freya Lawrence. 

After these news, we can only have a great week!

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